Safety Measures
2025
Logo design
Brand design
The Safety Measures program works to strengthen support for people experiencing domestic and family violence. It aims to do this by addressing service gaps through better data insights. It centres the voices of women, First Nations people, and diverse communities. The program aims to drive systemic change across Victoria, South Australia, and the Northern Territory.
I created a visual identity and logo that reflected the program’s core values of unity, safety, and collaboration. Using a soft, illustrative style, the design feels warm and approachable. It was shaped through feedback from six partner organisations to ensure inclusivity.
Logo design
The logo shows three eucalyptus leaves in a circle, symbolising unity, support, and healing. Eucalyptus is known for cleansing and protection, often used to welcome and comfort others. The circle represents those affected by domestic violence, surrounded by care and support to help them heal.
Microsoft Word template and email signature
The client needed a set of templates to launch their program, including a Microsoft Word document, a PowerPoint presentation, and an email signature.
Microsoft PowerPoint template
To support consistent use, a creative guide was also provided, outlining instructions for applying the logo, visual elements, colour palette, and typography.
Creative guide