Leukaemia Foundation

2022

First Nations artwork
Graphic design

Brief

In 2022, the Leukaemia Foundation launched its Reconciliation Action Plan (RAP), a key step toward supporting Aboriginal and Torres Strait Islander peoples impacted by blood cancer. The task was to create an artwork that visually expressed the Foundation’s reconciliation history, values, and goals.

Outcome

A meaningful artwork was created and displayed across the Foundation’s offices and accommodation facilities nationwide. The RAP booklet was also designed, with the artwork thoughtfully integrated throughout to create a cohesive visual narrative.

An Aboriginal artwork pattern features overlapping circles and dots in shades of blue, purple, and white on a dark blue background. The First Nations' design and artwork is busy, compact, and playful, evoking a sense of community.

Artwork

Video was created by Jacob Hogarth

Artwork featured in offices and accommodation facilities across Australia as a symbol of commitment to reconciliation.

A modern living room with a yellow armchair, a gold floor lamp, and a side table holding a vase with tall green branches. The room highlights a First Nation design and artwork. An abstract Aboriginal artwork hangs on a gray wall.

Artwork featured in accomodation facilities

Office space with a reception desk with the "Leukaemia Foundation" logo, featuring a wall graphic with Aboriginal artwork. The wall graphic displays a message acknowledging the Kaurna people, conveying respect and reconciliation.

Artwork featured in offices

Received a positive response from staff, strengthening internal commitment to advancing reconciliation goals.

Cover of the "Innovate Reconciliation Action Plan" booklet on a blue surface. The design features circular patterns of an abstract Aboriginal design.

Reconciliation Action Plan cover

An open booklet on a blue surface. The left page has white text on dark blue about an Acknowledgement of Country. The right page shows an abstract circle Aboriginal artwork with text.

Reconciliation Action Plan spread

Open magazine on a light blue surface. The left page features a "CEO’s message". The right page has "Message from Reconciliation Australia". Both pages have blue text and circular Aboriginal creative assets.

Reconciliation Action Plan spread

Open magazine on a light blue background, featuring text about vision for recovery for blood cancer. Illustrations of diverse people and a map of Australia are visible. Page features Aboriginal creative assets.

Reconciliation Action Plan spread

Previous

Light the Night – Campaign Design
Next

Jarjums Life Museum – Wall Graphic