The Longest Table
2023
Website design
Brief
The Longest Table is a fundraising campaign by The Hospital Research Foundation Group that invites people across Australia to host shared meals with friends, family, or colleagues to raise essential funds for cancer research. The task was to revitalise the campaign’s outdated website, ensuring it felt friendly, fun, and approachable, and to prominently feature fundraisers’ photos to foster a strong sense of community.
Outcome
The refreshed website features participants' photos, making the campaign’s community spirit and impact more visible and relatable. The new visual approach created a warm and welcoming online experience, encouraging more people to get involved and support cancer research.
Website header
Desktop home page
Designed a community-focused website that showcases fundraisers and their events.
Mobile home page
Ambassador and how you’re helping desktop page
Enhanced the site’s friendliness and approachability, supporting increased participation and engagement.
Fundraiser dashboard mobile page
Resource and fundraiser dashboard desktop page