The Longest Table

2023

Website design

Brief

The Longest Table is a fundraising campaign by The Hospital Research Foundation Group that invites people across Australia to host shared meals with friends, family, or colleagues to raise essential funds for cancer research. The task was to revitalise the campaign’s outdated website, ensuring it felt friendly, fun, and approachable, and to prominently feature fundraisers’ photos to foster a strong sense of community.

Outcome

The refreshed website features participants' photos, making the campaign’s community spirit and impact more visible and relatable. The new visual approach created a warm and welcoming online experience, encouraging more people to get involved and support cancer research.

A laptop screen displays The Longest Table 2023 website design. It's bright pink with event details and a photo of people holding colorful giant forks.

Website header

Website design with pink theme for "The Longest Table 2023." Includes event info, participant photos, blog previews, donation stats, illustrated icons and top fundraisers.

Desktop home page

Designed a community-focused website that showcases fundraisers and their events.

Website design for "The Longest Table 2023." Featuring mobile responsiveness version of home page. Includes event info, participant photos, blog previews, donation stats, illustrated icons and top fundraisers.

Mobile home page

Website design features cancer fundraising efforts. Features smiling ambassadors, researchers, and hosts. Includes bright colours and a call-to-action for donations.

Ambassador and how you’re helping desktop page

Enhanced the site’s friendliness and approachability, supporting increased participation and engagement.

Graphic featuring multiple smartphone screens featuring mobile-responsive design of the fundraisers dashboard. Screens display fundraising app interfaces with donation progress, achievements, and call-to-action buttons.

Fundraiser dashboard mobile page

Website design with bold pink and yellow branding for a charity event. Left side features event resources and templates; right side features a fundraising dashboard with donations and team progress.

Resource and fundraiser dashboard desktop page

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