Baray Barray

2024

Logo design
Brand design
First Nations artwork

Brief

Baraya Barray, meaning Sing Country in the Gathang language, is a new initiative under Red Room Poetry’s First Languages program. This project was designed to celebrate and revive First Nations languages through school-based workshops, empowering children to reconnect with their culture through poetry. The current series, Whale Song, focuses on the annual migration of whales along Australia’s east coast, using this as the foundation for poetic storytelling. The brief was to develop a visual identity and a cultural element that reflected the series’ themes.

Outcome

A visual identity was created for Baraya Barray, with a cultural element that represents the whales’ journey, capturing their movement and the different phases of migration. The colour palette takes inspiration from the ocean’s varied tones and the coastline. The cultural element is embedded into the ‘Y’ of the logo to create a connection to the project's narrative.

Dark blue background with Aboriginal creative pattern with various-sized circles and dots in shades of blue. Logo reads "Baraya Barray" with "Whale Song" below.

Program logo and cultural element

Laptop displaying the Red Room Poetry website, featuring "Baraya Barray: Whale Song" project with Aboriginal creative patterns.

Website banner

A suite of assets was designed for the project’s workshop, including a T-shirt, tote bag, and banner.

A navy blue T-shirt with white logo text reading "Baraya Barray" and "Whale Song" underneath in blue. Decorative blue Aboriginal creative pattern.

T-shirt

Eight Instagram template designs featuring Baraya Barray branding. Includes abstract Aboriginal creative patterns, bold typography, wavy lines, and a black-and-white family photo. The color scheme features blues, cream, and orange accents.

Instagram templates

Additional digital assets were created to complement the brand, such as a website banner, email signature, Instagram templates, and Microsoft Word and PowerPoint templates.

Dark blue tote bag with white handles hanging from a metal stand. The design features light blue Aboriginal creative patterns and the text "Baraya Barray: Whale Song."

Tote bag

A tall, dark blue flag with light blue Aboriginal creative circular patterns with dots, featuring the text "Baraya Barray Whale Song" against a matching blue background.

Banner

A letterhead and business card on an orange background. The letterhead has a red logo at the top and a dark blue Aboriginal creative design with circles and text at the bottom. The business card matches the blue design and text.

Email signature and Microsoft Word template

A creative guide was developed to support in-house designers and ensure consistent use of the design across all materials.

A brand identity guide featuring "Barayạ Barray" with 12 guide pages showcasing logo design, typography, color palette, and Aboriginal cultural elements. The tone is professional and creative.

Creative guide

Street scene with two people walking past a building with a wall graphic featuring blue Aboriginal creative circular patterns. A neon sign in the window reads "Tell Me Something Good."

Wall graphic

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