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Bringing First Nations languages into the classroom.
Baraya Barray means Sing Country in the Gathang language. It’s part of Red Room Poetry’s First Languages program, which revives First Nations languages through poetry workshops in schools. The Whale Song series takes the East Coast’s whale migration as its starting point for storytelling and cultural connection.
Client
Red Room Poetry
Year
2024
Scope
Brand Design, Aboriginal Art
Logo design
The identity is built around the whales’ migration – the pattern traces their movement through each phase of the journey. The colour palette is pulled from the ocean’s shifting tones and the coastline. The cultural element sits inside the logo’s ‘Y’, so the story is carried in the mark itself, and the program explains itself wherever it turns up.
Website banner design
Red Room Poetry can run the brand themselves – PowerPoint and Instagram templates mean their team produces on-brand material without going back to a designer. The T-shirt, tote bag and banner give the workshops a presence in the classroom.
T-shirt design
Instagram social templates
Workshop banner
Tote bag
A creative guide was developed to support in-house designers and ensure consistent use of the design across all materials, as a sub-brand of Red Room Poetry.
Brand guidelines
Mural
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