Safety Measures

The Safety Measures program works to strengthen support for people experiencing domestic and family violence. It aims to do this by addressing service gaps through better data insights. It centres the voices of women, First Nations people, and diverse communities. The program aims to drive systemic change across Victoria, South Australia, and the Northern Territory.
Year
2025
Scope
Branding
Visual identity and logo created for Safety Measures, a program supporting people experiencing domestic and family violence, including First Nations communities
I created a visual identity and logo reflecting the program's core values of unity, safety, and collaboration. The organic, illustrative style is made to feel warm and approachable. The logo features three eucalyptus leaves arranged in a circle, symbolising unity, support, and healing. Eucalyptus is known for cleansing and protection, and is often used to welcome and comfort others. The circle represents those affected by domestic violence, surrounded by care and support to help them heal.
Detail of the eucalyptus leaf logo created for the Safety Measures domestic violence support program
Safety Measures brand identity showing the organic, illustrative visual style
Safety Measures branding applied across program materials supporting women, First Nations people and diverse communities
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