A museum where First Nations kids tell their story.

Jarjum Life Museum is a museum made by and for Aboriginal and Torres Strait Islander children (Jarjum). Kids from six Queensland communities shared their art and stories of growing up today, brought together at QPAC’s Out of the Box festival. It gave children’s voices a space to be celebrated by the wider community.

Client

Inala Wangarra

Year

2016 - 2025

Scope

Brand Design

Logo design

The brand identity is bright, bold and full of joy, just like the Jarjum who inspired it. Rather than leaning on what a First Nations brand is “expected” to look like, the children’s work led the way, keeping them at the centre of every decision.

Welcome signage

Photo credit: Nathan Stoneham

Branded signs, badges and lanyards marked the children as the experts of their own museum. At the Minjerribah (Stradbroke Island) exhibition, they wore them proudly while showing guests around.

Branded badges

Branded lanyards

Photo credit: Nathan Stoneham

A custom handwritten font was created to feel like a child had drawn every letter, a little wonky and full of character. Three small red dots sit on each capital letter, a subtle nod to Aboriginal culture and identity.

Custom hand-drawn font created for Jarjum Life Museum

Custom handwritten font

Children’s illustrations

The children’s illustrations were the heart of the brand. Their drawings appear on posters, signage, booklets and flyers, and alongside their paintings and ceramics. Big, organic brushstroke shapes in various brand colours tie it all together.

Museum signage

Exhibition posters

At QPAC, Brisbane’s performing arts centre, a 56-metre wall graphic was designed to turn a busy public tunnel into an exhibition. Created as one continuous piece across two walls, it features selected work from children across all six communities. Hundreds of people walk through it every day.

Jarjum Life Museum wall graphic featuring children's artwork

QPAC wall graphic – Entrance section

Section of the 56-metre Jarjum Life Museum wall graphic

QPAC wall graphic – Minjerribah section

Close-up of the Jarjum Life Museum wall graphic

QPAC wall graphic – Gold Coast section

The Jarjum Life Museum wall graphic in Brisbane's performing arts precinct

QPAC wall graphic – Cherbourg section

“I have worked with Navada over the last ten years and greatly value her considered and creative approach to her work. She continually delivers beautiful, thoughtful, and clever designs that capture the work perfectly. I highly recommend working with her – you will not be disappointed.”

Jane Jennison

Creative Director, Inala Wangarra

A museum where First Nations kids tell their story.

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