A lantern walk that shines a light on blood cancer.

Light the Night is an annual lantern walk uniting Australians affected by blood cancer. Fundraising had flatlined for a few years, and when the event moved online during the COVID-19 pandemic, its visual identity was reimagined to carry a fully virtual experience and give people a reason to get behind it again.
Client
Leukaemia Foundation
Year
2022
Scope
Brand Design, Illustration
Light the Night campaign illustration on the Leukaemia Foundation website
Website design
The new identity paired diverse illustrated characters with Australian landscapes, a reminder that blood cancer can touch anyone, anywhere. The palette was kept to monochromatic blues, tying it closely to the Leukaemia Foundation brand so people could connect the campaign to where their money was going. The revamped campaign went on to have its most successful year yet for both engagement and fundraising, raising over $1,000,000 to support people facing blood cancer.
Light the Night campaign illustration for the Leukaemia Foundation
Illustrations
Light the Night fundraising download templates
Fundraising resources
Light the Night email illustration for the Leukaemia Foundation
Email design and banner illustrations
Light the Night video illustration for the Leukaemia Foundation
Ceremony video
Light the Night fundraising booklet design
Fundraising booklet
Light the Night fundraising booklet spread
Fundraising booklet
Light the Night fundraising booklet pages
Fundraising booklet
Light the Night fundraising booklet artwork
Fundraising booklet
Light the Night billboard design for the Leukaemia Foundation
Billboard design
“Navada is an extremely talented graphic designer and illustrator. At our time together at the Leukaemia Foundation, she reimagined and brought to life our Light the Night campaign with a full visually creative refresh, making it immersive and magical. She is so easy to work with as she understood briefs well, knew when to check in, worked quickly and autonomously and interpreted (often vague) feedback into work that truly hit the mark. I’d recommend Navada to anyone needing to connect with a talented, versatile graphic designer any day of the week ⭐️”
Julia Stone, Supporters Content Manager at Leukaemia Foundation
Julia Stone
Supporters Content Manager, Leukaemia Foundation
“Navada's a thoughtful designer with a strong sense of how design can support storytelling. She's genuinely easy to work with! Calm under pressure and generous with her time. She takes feedback well and consistently finds ways to take creative ideas to another level.”
Imogene Grant, Head of Campaigns at Leukaemia Foundation
Imogene Grant
Head of Campaigns, Leukaemia Foundation
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