Light the Night

Light the Night is an annual lantern walk uniting Australians affected by blood cancer. When the event transitioned online during the COVID-19 pandemic, its visual identity was reimagined to accommodate a fully virtual experience.

Year

2022

Scope

Campaign Design, Illustration

Illustrated campaign artwork for Leukaemia Foundation's Light the Night lantern walk, pairing diverse characters with Australian landscapes

I led the redesign and developed creative guidelines for partner agencies, ensuring a cohesive and adaptable campaign across digital platforms. The new identity paired diverse illustrated characters with Australian landscapes to reflect that blood cancer can touch anyone, anywhere. The revamped campaign delivered the most successful year to date in both engagement and fundraising, raising over $1,000,000 to support people facing blood cancer.

Illustrated character design from the Light the Night campaign for Leukaemia Foundation

Australian landscape illustration created for Leukaemia Foundation's Light the Night virtual campaign

Illustrated scene from the Light the Night campaign, part of the reimagined virtual lantern walk identity

Light the Night campaign artwork showing the illustrated character and landscape pairing for Leukaemia Foundation

Detail from the Light the Night illustration series created for Leukaemia Foundation's blood cancer campaign

Light the Night campaign creative guideline example illustrated for Leukaemia Foundation's partner agencies

Final illustrated artwork from the Light the Night campaign for Leukaemia Foundation

Light the Night

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